Posts Under ‘Sports’ Category

A History of Taylormade Golf

TaylorMade golf club and accessories is currently the largest golf manufacturer in the world. Taylormade creates top of the line golf clubs for men, women, and kids as well as golf bags and accessories. The company introduced the metal drivers in 1979 which proved to be successful as it conquered the golfing community. TaylorMade’s parent company Salomon was acquired by Adidas AG in 1997 thus giving birth to the Adidas-Salomon Group.

Since then, the TaylorMade golf company performed business operations in Canada, New Zealand, Great Britain and Japan. Different golfers from amateurs to the professionals on the PGA and European Tour use Taylormade golf clubs and merchandise because of their pioneering and durable quality.

A stroll down golf memory lane

In 1979, an entrepreneur named Gary Adams hired $24,000 on his house and rented a 6,000 square foot building in McHenry, Illinois to fuse the Taylor Made Golf Co. Gary Adams was a huge fan of golf and his risk-taking conception in business centered on his appetite for establishing a company that relied in modernity and innovation. Adams introduced the first Premium Metalwood driver in 1979 which also marked the start of his groundbreaking work that was predicated on his own designs and creations.

During the Professional Golf Association’s (PGA) Merchandise Show in 1979, Taylor Made presented the original stainless steel Metalwood clubs to the public. A lot of skeptics didn’t warm up to the idea of a technological alteration in the golfing industry. Amateur golfers used to ask for advice from professionals and imitated the brands that golfers used during tournaments. Adams knew that in order to earn the approval of his doubters, he needed to advertise and expose his brands through professional golfers and winners in the tournaments.

At the opening year of Taylor Made, Adams handed out metal clubs to 47 professional golfers competing in the 1979 PGA Club Professional Championship. The brand soon found verification as the early doubters were convinced that the metal club is superior to the conventional golf club. Less-skilled golfers and aficionados tried out the model and Taylor Made instantly became the talk in the golfing industry.

GolfThe late 80s marked the rise of the Taylor Made Metalwoods as the brand began receiving notices on the professional circuit in the United States. In 1983, an average of 60 Taylor Made metal clubs were used in plays weekly and eventually triumphed the national tour. Taylor Made Metalwoods also became high in demand in retail outlets and turned out to be the go-to golf clubs across the country. Adam’s innovative work was proven to be successful as metal became the favored material used in producing golf clubs.

When the preference for metal clubs escalated among golfers, other manufacturers followed suit. As Taylor Made became the leading metal club innovator, other companies showed interest in sharing the brand’s sizeable accomplishment. Taylor Made was acquired by the French ski equipment manufacturer Salomon S.A., and established the brand as one of its subsidiaries.

After the corporate marriage between the two sports companies materialized, Salomon easily weaved its way into the golf market while Taylor Made benefitted from Salomon’s challenging company umbrella. Taylor Made’s metal clubs maintained its lead during the mid-80s as their signature clubs were constantly used in tournaments including the 1984 PGA Championship.

In 1997, Adidas acquired Salomon. This acquisition allowed TaylorMade to take over the golf market which flourished in 2005 as it became the top driver in the golf industry. TaylorMade golf clubs and accessories reached their staggering milestone in 2006 when revenues climbed up to a billion dollars.

To this day, TaylorMade golf clubs are still the preferred brand used in the PGA Tour Professionals.