A History of Taylormade Golf

TaylorMade golf club and accessories is currently the largest golf manufacturer in the world. Taylormade creates top of the line golf clubs for men, women, and kids as well as golf bags and accessories. The company introduced the metal drivers in 1979 which proved to be successful as it conquered the golfing community. TaylorMade’s parent company Salomon was acquired by Adidas AG in 1997 thus giving birth to the Adidas-Salomon Group.

Since then, the TaylorMade golf company performed business operations in Canada, New Zealand, Great Britain and Japan. Different golfers from amateurs to the professionals on the PGA and European Tour use Taylormade golf clubs and merchandise because of their pioneering and durable quality.

A stroll down golf memory lane

In 1979, an entrepreneur named Gary Adams hired $24,000 on his house and rented a 6,000 square foot building in McHenry, Illinois to fuse the Taylor Made Golf Co. Gary Adams was a huge fan of golf and his risk-taking conception in business centered on his appetite for establishing a company that relied in modernity and innovation. Adams introduced the first Premium Metalwood driver in 1979 which also marked the start of his groundbreaking work that was predicated on his own designs and creations.

During the Professional Golf Association’s (PGA) Merchandise Show in 1979, Taylor Made presented the original stainless steel Metalwood clubs to the public. A lot of skeptics didn’t warm up to the idea of a technological alteration in the golfing industry. Amateur golfers used to ask for advice from professionals and imitated the brands that golfers used during tournaments. Adams knew that in order to earn the approval of his doubters, he needed to advertise and expose his brands through professional golfers and winners in the tournaments.

At the opening year of Taylor Made, Adams handed out metal clubs to 47 professional golfers competing in the 1979 PGA Club Professional Championship. The brand soon found verification as the early doubters were convinced that the metal club is superior to the conventional golf club. Less-skilled golfers and aficionados tried out the model and Taylor Made instantly became the talk in the golfing industry.

GolfThe late 80s marked the rise of the Taylor Made Metalwoods as the brand began receiving notices on the professional circuit in the United States. In 1983, an average of 60 Taylor Made metal clubs were used in plays weekly and eventually triumphed the national tour. Taylor Made Metalwoods also became high in demand in retail outlets and turned out to be the go-to golf clubs across the country. Adam’s innovative work was proven to be successful as metal became the favored material used in producing golf clubs.

When the preference for metal clubs escalated among golfers, other manufacturers followed suit. As Taylor Made became the leading metal club innovator, other companies showed interest in sharing the brand’s sizeable accomplishment. Taylor Made was acquired by the French ski equipment manufacturer Salomon S.A., and established the brand as one of its subsidiaries.

After the corporate marriage between the two sports companies materialized, Salomon easily weaved its way into the golf market while Taylor Made benefitted from Salomon’s challenging company umbrella. Taylor Made’s metal clubs maintained its lead during the mid-80s as their signature clubs were constantly used in tournaments including the 1984 PGA Championship.

In 1997, Adidas acquired Salomon. This acquisition allowed TaylorMade to take over the golf market which flourished in 2005 as it became the top driver in the golf industry. TaylorMade golf clubs and accessories reached their staggering milestone in 2006 when revenues climbed up to a billion dollars.

To this day, TaylorMade golf clubs are still the preferred brand used in the PGA Tour Professionals.

Live Chat for Websites versus Telephone

Live Chat for WebsitesSince live chat started to be offered as an online service, there have been debatesabout whether this method of responding to customer needs is much better than using the telephone as a means of communication. Although this service has been around for a while, there are still a lot of people who believe that using the phone is better. The debate continues: is live chat for websites better than the telephone when it comes to customer communication?

The Time Factor

It is obvious that one of the advantages of using live chat for websitesis that you can respond to your customers in a timely manner. Comments and questions posted in the chat window can immediately be answered. Also since the chat is initiated by the visitor of your website you are always given a queue.

The downside of live chat is that it is dependent on your internet connection. If you lose connection, you will not be able to respond to your customers. The good thing about it is that customers or website visitors can leave offline messages so you won’t miss any messages. You can easily get back to them when you get your connection back.

AdvantageWhile the telephone can also give you the chance to respond to your customer’s inquiries in a timely manner, it takes more effort on the part of your customers. They have to look for your number and punch the numbers on their phones. Some might not even have a phone within an arm’s reach. What the telephone has over live chat services is the emotional connection that you can have with the person at the other end of the line. You both hear each other’s voice as you speak. The expression on your voice may give more appeal to your words.

Accuracy of Messages

Some people find it easier to understand responses to their live chat inquiries. They are able to read the replies several times until they are satisfied. It is easy to miss certain points in the communication when speaking over the telephone. There might also be problems with the line that would make it difficult for you and your customer to understand each other. In a live chat for websites, you simply type your messages in the chat box. The customers can also save the chat conversation for future reference.

Responsiveness of Live Chat for Websites

Using live chat is considered more responsive for the following reasons:

  • You can entertain more than one customer at a time. You do not have to wait to finish one session before you entertain another customer. This means shorter waiting time for your customers.
  • Your customers do not have to wait for you. The routing facility that comes with most live chat services take care of managing the queue of chat requests. In case there are a lot of chat requests, there is a monitoring facility that routes the chat requests to another available chat representative.

The Cost Advantage

companyMost business owners using live chat say they save a lot on these services. This is especially true for online businesses. There is no need to pay for another business line with your telephone company. The live chat feature is simply installed in your website. Added features that make live chat cost effective are lead generation and call monitoring.

In the debate about which is the better customer communication tool, it is obvious that live chat for websites is winning. With the innovations in technology, this feature will continue to be improved to provide a better solution to companies looking for ways to enhance their customer communication.